shima shine / total design

brand identity and product design as well as all packaging and promotional materials for shima_shine lighting system. shima meaning stripe in japanese, shima-shine = shining stripe was the begining of the ehole concept. it is another level of accomplishment and pride when one stands behind the whole line of products and all of the promotional and packaging materials! the purpose of shima lighting bodies is to bring the play of light and joy to homes. this is achieved by placing a continuous line around and around the design evoking the gentle hug which makes the light softer and livelier.