s.moskovich school of preforming arts / identity

logo and all of identity was created from parts of hebrew typography and the usage of empty space between letters as well as their parts, creating balanced composition. the chalenge was creating a logotype with unfimiliar written language, that functionsin latin as well. there are different expressions of face in the visual because that is what arts is about – expressing feelings and evoking feelings. the colors used build on each others story making the total impression more interesting, deep and fun. the typographic lines shape the entire logo making it a whole regardless of empty spaces and variations in line thickness and directions.